Frizzy hair days – a relationship we could all do without. Whether with you from the very beginning or in a sudden mid-hair crisis, we think it’s time to break up with frizz for good. The best way to get over a bad hair relationship? Find something new; and do we have the perfect match for you in the bye.bye.Frizz Keratin Smoothing Collection. Smooth, sleek and best of all long term.
No more hiding under hats, pulling into a pony, or overdoing the flat iron. The daily bicker with frizz ends here.
HAIR THERAPY – WHAT MAKES FRIZZ TICK?
We can’t just say goodbye to frizz without discovering what makes it tick. Let’s take a deeper look.
It all began with the cuticle…
The cuticle is the outermost part of the hair shaft made up of dead cells that protect the inner structure of the hair and give it strength. It looks very much like overlapping layers of roof shingles. When the cuticle is lying flat or closed it looks smooth and allows light to be reflected off the surface for a natural sheen. When the cuticle is open hair appears frizzy, dull and coarse. Many factors can contribute to a frizzy cuticle.
- TEXTURE: Some hair textures inherently have a cuticle that just won’t lie flat; curly hair being one of them.
- DAMAGE: Stress from daily styling, hot tools, chemical processing and the elements can roughen the cuticle.
- DEHYDRATION: Dehydrated hair becomes brittle causing the cuticle to rise. The problem compounds since the open cuticle lets even more moisture escape.
- HUMIDITY: Alternatively, when hair encounters humidity the inner layers of the hair begin to swell creating breaks in the cuticle, making it jagged.
It seems that frizz has a lot of issues and some things therapy just can’t fix. Time to move on to a date with a smoother hair destiny. Try these frizz fighters on for size…
MOVING ON – THE LOVE AFFAIR WITH SLEEK
FOR LONG TERM FRIZZ CONTROL TRY…
BYE.BYE.FRIZZ 30-DAY NO FRIZZ KERATIN SMOOTHING TREATMENT
With just one us, this at home Keratin Smoothing Treatment takes frizzy hair to a level of smooth you never thought you could achieve for up to 30 days. It removes frizz from curly or straight hair and softens the texture of curls and waves for faster, easier straight styling.
The heat activated Hydrolyzed Keratin formula penetrates the cuticle to smooth the surface layer. Humidity is blocked, moisture is retained, strength is restored, damage is alleviated and shine is boosted. Plus, it reduces blow drying time by laminating the hair surface, sealing in moisture and preventing additional moisture from diffusing into the cortex. You can spend less time styling and more time enjoying your newly found frizz-free love affair.
FOR FRIZZ CONTROL STARTING WITH YOUR WASH TRY…
Keep your smooth relationship fresh with this Sulfate Free Shampoo and Conditioner. Formulated with K-Silk Complex (Hydrolyzed Silk and Keratin) and an Amino Acid Blend, it forms a coherent cuticle smoothing layer while improving strength, repairing surface damage and binding moisture. Soft, silky hair with incredible shine; what more could a girl want from beauty soul mates.
FOR DAILY FRIZZ-FREE STRAIGHT OR CURLY STYLING TRY…
BYE.BYE.FRIZZ KERATIN SMOOTHING BLOW DRY CREAM
Get a perfectly smooth blowout every time with this dual purpose Blow Dry Cream. It can be used on straight or curly hair for a fool-proof sleek blowout or for defined scrunching and diffusing. K-Silk Complex (protein that occurs naturally in hair) forms a ‘protein shield’ on the cuticle to absorb damage caused by external factors (styling, hot tools, UV rays, etc.), leaving your own cuticle intact. It smoothes the cuticle, preserves moisture and protects your hair’s natural Keratin. Your hair will never feel this soft or look this glossy. Now, aren’t you just smitten?